If you operate a machine shop, you already understand that reaching your target market today is not as simple as it once was. The move to a global manufacturing economy is putting pressure on everyone. You are competing with manufacturing sources from all over the globe while margins get smaller. Meanwhile, the amount of information available online means that your potential customers are under more pressure to do research and find the best shop for their job.
Your website can do far more than just tell visitors who you are and how to reach you. It can transform your business. The days of static websites are over. Today’s website visitors surf the internet to decide if they think a business is worth visiting, make a purchase decision, and to stay in touch with businesses they are interested in working with in the future.
So what can you do to ensure your website is doing enough for you?
First, make sure your website is user-friendly. “User-friendly” is a big buzzword right now, and for good reason. If the information on your website isn’t easy to understand or takes a bunch of clicks to find, people are going to leave.
Start with a clean, simple menu that answers questions your web visitors may have. Next up, decide what exactly you need your visitors to do, a.k.a. your “Call to Action.” You need a clear visual, like a red button, that asks your visitors to do something, such as “Get Quote Now”.
Make sure your call to action is clearly visible on every single page of your website.
Once you’ve got a great website, you need to start getting people there. Google is far more than just a search engine; it’s a secret weapon for business owners like you.
The top search results from Google get the action. How do you ensure your business is netting top status? Through the use of keywords. Hundreds of thousands of people are searching Google right now for keywords such as “cnc machine shop” and “cnc machining parts”.
The best way to start driving traffic with keywords is by search engine optimization (SEO). SEO is, to keep it simple; the way search engines decide which websites are most valuable. The best way to achieve this is through developing keyword-rich, high-quality content for your website.
Blogs and resource pages are an excellent way to start doing this. Pick topics related to words people would use to find a machine shop like yours, and start writing about them.
It doesn’t have to be Shakespeare. Just focus on giving readers something to read that’s worth their time. Then after blogging, focus on links.
Search engines use the links on your website, and links to your website from other websites, as clues to decide your site is more than just spam. Links are signs people think your website is worthwhile.
On your website, start linking to blogs you’ve written and other websites of value. To get links to your website, ask fellow business owners to give you a shout-out in link form (and you can do the same for them). Finally, get listed in directories. Local directories are a great place to start, and make sure each directory listing includes a link to your website.
Worthy Hardware is a CNC manufacturing and sheet metal fabrication company, including CNC machining services, CNC milling services, CNC turning services, laser cutting services and stamping services. Call us +86-76989919645 or email us [email protected] for more discounts for your projects.